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What Are The Most Popular Online Betting Sites?

September 25, 2018 4:18 pm Published by

Popular Betting SitesThere has never been a wider range of different online betting sites to choose from than that which exists today. There are literally hundreds of different places that a would-be punter can head in order to pop a bet on via their PC, laptop or mobile device.

It’s hard to know which to join and one think you can look at to help make that decision is just how popular different sites are with other punters.

That’s why, right here on this page, we’re going to try to answer the question of ‘which are the most popular online betting sites?’

Google Trends Graph: Bookmaker Popularity

The above is a Google Trends graph for five of the top online betting sites over approximately the last 5 years.

Google Trends is an analytical tool which displays how many times a particular search term is entered in Google and therefore the more times a bookmaker is searched the more popular they are.

This particular Google Trends graph shows many things with the main takeaways being:

  • The overall popularity of online betting has been fairly constant over the last 5 years.
  • Searches for each individual bookmaker tend to rise and fall at the same times (caused by seasonal events like the Grand National or World Cup).
  • Bet365 are searched for considerably more often than all of the other betting sites and be considered the most popular.

Here’s the deal you can get if you want to join Bet365:

Open Account Offer.Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.

How Do We Rate Them?

There is, of course, more to choosing the right online betting site for you than simply opting for the one which is most popular with other punters.

You also want to know whether that bookmaker runs the kinds of promotions you like, offers the markets you want to bet on, provides adequate customer service and generally does right by their customers.

That’s why we’ve taken the time to review and rate the major online betting sites according to all of those criteria and more. The table below demonstrates our top five choices of online betting site, ordered by our individual ratings and also shows you the welcome offer you could enjoy if you did decide to sign up to any one of them.

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. T&Cs Apply. Please Gamble Responsibly.
Open Account Offer.Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.
18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.

How Did Bet365 Become The Most Popular Site?

Bet365As was demonstrated by the Google Trends graph featured earlier on this page, it is Bet365 which, when ranked by searchers, is considered to be the most popular of all online betting sites.

As well as getting the most Google searches of all bookmakers, it is reported that the company already have approximately 23 million customers worldwide (according to wikipedia).

That begs the question, therefore, of just how Bet365 have managed to rise to the very top of the online betting industry?


Quality Of Service

The answer to that question can be said to have begun to be answered by the evidence of our above table of bookmaker ratings. That table shows, after all, that Bet365 offer – in the opinion of plenty of people along with ourselves – one of the best online betting services around and that goes a long way toward ensuring popularity and success.

There are a number of different aspects of the Bet365 offering which help to make it the very best on offer. Firstly, they offer arguably the widest range of betting markets of any online bookmaker and make them available via a collection of extremely user-friendly and attractive platforms, in the shape of their desktop site and various mobile apps. On top of that, Bet365 also run some of the most interesting and generous promotions and offers around, which help to further ingratiate the company with punters.



Offering a truly top class service doesn’t always guarantee that a company will become the biggest in its field, however. That company must also excel in terms of marketing strategies and corporate decisions regarding issues such as when and where to expand. Having been established in 2000 as an online focussed bookmaker, Bet365 have always been ahead of the curve in these two areas.

Quickly recognising that the small number of largely unsuccessful betting shops owned by her father weren’t the future of the company, Denise Coates – the driving force behind Bet365 – turned the betting firm into a cutting edge IT focussed organisation. She got Bet365 in on the ground floor of the online betting industry and the company have hardly looked back since.

Thanks to that forward-thinking move in its early days, Bet365 managed to develop one of the best online betting platforms around and have for a long time been able to market themselves as the ‘world’s favourite online sports betting company’.



From their earliest beginnings in Stoke-on-Trent, Bet365 now employ over 3,500 people worldwide and have major offices in Gibraltar, the United Kingdom and Australia. The latter of those is to manage the company’s thriving Australian operations which are regulated by the Northern Territory Government and advertised by Hollywood star Samuel L Jackson.