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William Hill vs Ladbrokes – Which Site Is Better?

July 25, 2018 9:00 am Published by

William Hill vs LadbrokesWilliam Hill vs Ladbrokes is kind of the King Kong vs Godzilla fight in terms of the battle of the bookies. They are both old, well established giant beasts, each with their own loyal following.

If you don’t currently have an account with either of them then the chances are you will at some stage – in fact that may be why you found this article in the first place. Whilst they are very similar and very good at what they do, there are some subtle differences between the two that could make one a better option for you than the other.

Our comparison chart below is a great, easy reference to the main differences between each company. After that, we’ll delve a little deeper into the pros and cons of each company.


Comparison: Ladbrokes vs William Hill Bonus

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.

Features Compared

Bookmaker Rating Sports Streams In-Play Promotions Visit

+ specials, virtual & politics

Yes Yes Limited, some long standing Visit site

+ specials, politics, movies & music

Yes Yes Daily, multiple & frequent Visit site

William Hill Review

  • Odds – Maybe the biggest factor you should consider when you are choosing a bookie. To be honest, they’re both pretty similar. William Hill does promise to always have the best horse racing odds of any UK or Irish based bookie however, so they just edge it.
  • Streaming & In-Play – Streaming seems to mean a lot to William Hill, which is probably why they introduced WHTV. They have a huge range of sports events that they live stream to customers, most of which are free to account holders. They also produce no less than 3 radio stations offering previews and commentary on events as well as expert punditry. In-Play betting is also fast and easy to use, and offered across a wide range of sport events.
  • App-ceptional – The William Hill app is very good, certainly miles ahead of the Ladbrokes one. It is above all easy to use and it very rarely crashes or freezes. This is especially important if you like a bit of in-play or like to nurse your bets along with the view to cashing – out early.
  • Market Selection – William Hill has maybe the widest range of markets out there, at least in terms of online gambling. Pretty much all sports are covered as well as TV, politics, current events and off the wall markets.
  • Promo’s – William Hill is not great at ongoing promos and special offers. Yes, you get the daily odds boost but it’s quite restrictive and, frankly, doesn’t boost the odds that much. A little gift every now and then – even flowers from the petrol station – would show that you still love us.
  • Poker Room – William Hill don’t really care about poker that much. They shovel you onto the iPoker network, a joint system where you’ll be playing with customers of Paddy Power, Boylesport and other bookies that feel they need to offer a poker option, but just don’t really care that much. The iPoker network isn’t great, it can be laggy and it can crash. If online cards are your bag, William Hill are not the strongest here.

For a more in depth look at what William Hill have to offer check out our full William Hill review.

Ladbrokes Review

  • Promo Codes – Ladbrokes are very good at running ongoing promotions and special offers. This is something William Hill are not so hot on, and it does help to foster vague feelings of loyalty of Ladbrokes – at least they see to care (a little) that you stick around.
  • Welcome Bonus – Ladbrokes have very good signing up deals. They change on a regular basis but you can check out the latest over by visiting our dedicated Ladbrokes bonus page.
  • Controlled Spending – The £30 a day limit could actually be pretty useful if you’re trying to limit how much you spend on gambling per week.
  • Poker Room – Ladbrokes are much better for poker players. The online games run on the Microgaming network that is carefully managed and runs very well. The fact that Ladbrokes themselves sponsor pro poker tournaments shows this is an area they really care about.
  • Website – The Ladbrokes website is a bit messy, with links and tabs often tucked out of the way, and navigation is not very intuitive. Also, you better like the colour red because it will be burnt into your bloody retinas.
  • Crackdown – All bookies monitor online accounts to try to weed out people who are gaming the system, who are cheating – and often who are just too good. Ladbrokes seems to be especially guilty of going after punters who make too much money and suspending or even shutting down their accounts.

Want the full low down on Ladbrokes? Check out our Ladbrokes review.


It’s kind of like picking between cake and pie with this choice. These are both solid companies that have been around forever because they are bloody good at doing what they do. Because they are so close, to a certain extent it will come down to personal choice to a certain extent.

Looking at it objectively, William Hill shades it on a few areas. It will usually offer better odds on most markets – though only marginally. It also has a wider selection of markets in some pretty niche areas – if you enjoy betting on stuff like TV, politics current events and even things like pro Wrestling, William Hill has far better options.

It’s usability is where is really shines however, with a far better App and the ability to stream so much sport content plus a phenomenal range of in-play betting pushes them just ahead of their rival as the ultimate winner.

Check out William Hill using this link!