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Best New Customer Sign Up Offers & Free Bets

There are now loads of different online bookmakers all vying for the custom of punters but one thing they basically all have in common is that they provide a new customer offer for those punters who do decide to sign up.

This page is going to take a look at the different promotions that are available and provide information about how different offers work and which crucial terms and conditions punters need to be on the lookout for.

Top New Customer Sign Up Offers

18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly
Open Account Offer. Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. T&C's apply.
18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C’s apply.
18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply #AD.
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
Up to £1,000 commission back at the end of the first 30 days as withdrawable funds. Standard 5% commission rate applies. Not available to API, RDT or Trading Tool customers. 18+.

Types of Offers & How They Work

What the above table shows, amongst other things, is that there essentially as many new customer offers as there are online bookmakers. Those offers, however, generally fall into one of four main categories and we’re now going to describe and explain each of those in turn.

Bet & Get, Free Bets & Matched Bets

Unquestionably the most common type of welcome or new customer promotion run by online bookmakers, so-called ‘Bet & Get’ or free bet based offers are pretty simple to understand and can be very beneficial to punters. Generally speaking, these types of offer require that a new customer to an online betting site create their account, make a deposit and then place an initial bet which must meet certain qualifying criteria.

If a punter does all of that successfully, they will then be credited with the free bet, bets or free bet funds which the promotion provides. Typically, these types of offer provide around £30 worth of free bets and require an initial wager of around £10 to be placed. Through studying our above table, however, you may just be able to find an offer worth that little bit more.

The free bets credited by these types of offer can remain valid for anywhere between seven and 30 days, and if they are not used within their specific periods of validity they will be removed from a punter’s account. Other common terms and conditions associated with these kinds of promotion will be discussed in greater detail a little later on.

Risk Free Bets

An increasingly common type of new customer promotions, offers described as providing ‘risk free bets’ are similar to our first category of promotions in that they generally involve a punter placing an initial sportsbook bet. Just like ‘bet & get’ offers, too, those initial bets must meet certain criteria which we will talk about in more depth as part of our terms and conditions guide.

Where these types of promotion differ from those which offer free bets, however, is in what exactly they offer to punters who place a qualifying initial bet. Rather than crediting free bets, after all, these promotions offer to refund the stake of the first bet placed up to a pre-prescribed maximum value – usually in the form of a free bet. It is only if a punter’s first bet is a losing one, therefore, that these types of offers provide any benefit at all and that benefit will only ever be worth at most the same amount as the punter initially staked.

Enhanced Odds

Usually offered as an alternative new customer offer by bookmakers who also run one of the above types of promotion, enhanced odds offers generally give new customers the chance to place a bet on a major sporting event at significantly lengthened odds.

Whether it be a major Premier League football match or a global competition in another sport, the enhanced odds on offer will often be significantly and impressively longer than the price or prices actually on offer for existing customers.

A favourite for a major football match, for instance, may be made available to back at something like 10/1 rather than at even money. These types of promotion obviously only provide any benefit if the selection for which odds are enhanced does actually triumph in the event in question and there is also usually a maximum stake limit placed upon the offers.

Deposit Bonuses

A type of welcome promotion more often associated with online casinos than with sportsbooks or betting exchanges, deposit bonus style offers are essentially the only of our main types of promotion which do not require punters to place an initial, qualifying bet in order to trigger their bonus.

Instead, the bonus funds provided by these types of offer are directly linked to the value of a new customer’s first deposit to their betting account. Many such promotions are what would be called matched deposit bonuses, which means that the bonus funds provided are equal in value to the size of the customer’s first deposit. Some promotions, however, offer bonus amounts worth more than the initial deposit and others offer bonuses worth less.

Whatever the potential size of the bonus provided by these types of promotion, the funds credited will never be withdrawable. They will instead be bonus funds which are only available to use to place further bets and generally speaking, no withdrawals will be possible until certain wagering requirements have been fulfilled (more on those a little later).

Terms & Conditions Explained

As we touched upon a couple of times in our explanations of the different types of new customer promotions, each type are generally subject to different but equally important terms and conditions. Below we’re going to discuss some of the most important, which types of promotion they apply to and why they’re crucial for punters to understand.

Triggering & Qualifying Bets

Promotions which provide punters with free bets general require that the punter places an initial, qualifying bet in order to trigger those free bets. To be a qualifying bet the initial wager will have to meet certain criteria set out by the promotion’s terms and conditions. Often those criteria will stipulate that the bet has to placed within a certain amount of time of opening a new betting account and that certain bet types (permutation multiples, tote bets etc.) may not count.

Minimum Odds

As well as applying the aforementioned criteria, promotions will also require that qualifying bets are placed at or above a minimum price. In many cases the minimum odds to ensure that a qualifying bet does trigger any available free bets are either evens (2.00) or 1/2 (1.50). In the case of promotions which provide free bets, too, a similar minimum odds requirement is placed upon the free bet tokens which are credited. That means that the token will simply not be available to apply to a bet which is at shorter than those minimum odds.

Rollover, Playthrough & Wagering Requirements

Wagering requirements, which are also describe as rollover or playthrough by some offers, are an absolutely critical condition of any promotion which involves the award of bonus funds. Such funds, after all, are never withdrawable as soon as they are credited and withdrawals are only made possible once a punter has completed the wagering requirements attached to them.

The exact nature of wagering requirements will differ from one promotion to another but they generally always take the form of compelling a punter to wager an amount equal to at least a certain multiple of their original bonus (three times, five times etc.). What punters need to look out for, therefore, is how much the wagering requirements ask them to bet, whether the amount is a multiple of the original bonus or of the original bonus AND what they had to bet/deposit to trigger it and how long they are given to complete the requirements.

Deposit Method Restrictions

A condition placed upon many promotions, not just welcome offers, deposit method restrictions are not often made abundantly apparent by bookmakers but are an important thing for punters to look out for. Generally speaking, offers and bonus will be made unavailable by lots of bookmakers to any punters who deposit to their betting account via certain methods.

The methods which are so excluded from promotions are typically e-wallet and prepaid card alternatives, such as Neteller, Moneybookers, Skrill and Paysafecard. Some bookmakers, too, may exclude deposits made via PayPal from their promotions, so this is a term and condition which it’s important to get a handle on as early as possible.

Stake Not Returned

Another almost ubiquitous condition applied to promotions which provide free bets, is that if free bet tokens are used successfully the winnings which a punter receives will be exclusive of the free bet stake. What that means is that if you use a £10 free bet stake to place a 5/1 bet which is successful, you would receive £50 worth of winnings rather than the £60 you would receive had you bet with real cash.


Why Do Bookmakers Offer Sign Up Deals?
As we’ve mentioned a couple of times already, sign up deals or welcome promotions are offered by essentially all betting sites. Quite simply this is because there are now a huge number of such bookmakers and only a certain number of potential punters who might use their services.

New customer offers, therefore, are designed to attract new customers to start using a new bookmaker either instead of or as well as one they already utilise. It is for that reason that many such offers have wagering requirements or rollover criteria in order to make a punter bet a few more times with their new bookmaker and perhaps secure their longer term custom.