The recommendations, review and ratings you find on are all constructed by our independent team of authors and are solely our own. We pride ourselves on the accuracy of information provided and do our best to keep all content as up to date as possible. We are compensated for any traffic we refer to the bookmakers we review.

Betting Site Reviews & Ratings

One of our main aims is to ensure that any and every punter is able to find the right online bookmaker or betting site for them. In order to help them to do so, we take great pains to assess and analyse the service offered by the main betting site alternatives and to present punters with the results of our findings.

Our comprehensive reviews of each of the major online bookmakers, therefore, represent an in-depth analysis of how well each betting provider serves its customers. You can find a link to all of those reviews below and, to help you understand exactly what those reviews are all about, we’re also going to explain how we compile them and what a positive review really means.

Bookmaker Reviews

18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly
Open Account Offer. Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. T&C's apply.
18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C’s apply.
18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply #AD.
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
Up to £1,000 commission back at the end of the first 30 days as withdrawable funds. Standard 5% commission rate applies. Not available to API, RDT or Trading Tool customers. 18+.

What’s Our Review Process?

Background Check
We begin by looking at a betting site’s licensing, their ownership and whether they have a history of poor service or other notable issues.

Open Account
To assess the service offered, we then open an account with the site and take account of how easy or otherwise it is to do so.

Make deposit
Making a deposit to a betting site helps us analyse the available deposit methods, different limits in place and loads more besides.

Claim Bonus
Claiming the bookmaker’s welcome bonus allows us to find out whether it has any notable limitations and how easy or otherwise it is to gain a real benefit from it.

Place Bets
It’s absolutely crucial to look at the range of betting markets provided by a betting site, the odds offered for those markets and how easy it is to get a bet on.

Download App
For punters who like to bet on the move, we download a bookmaker’s mobile app if there’s one available, and look at how easy it is to use and what features it has.

Withdrawing funds from a betting account allows us to discover which withdrawal methods are accepted, how easy the process is and what processing times are like.

Test Support
Whilst using a betting site, we try out different customer service options to test how quickly responses are forthcoming and how well questions and problems are dealt with.

Write Review
Well there’s not much point in doing all this leg work if we don’t write and publish our review for all to read – that’s the final step and we hope you’re enjoying it!

Each Step In More Detail…

Make Deposit

In order to properly review any site on behalf of punters who may wish to actually use it, it stands to reason that we need to actually deposit to the site ourselves. Doing so, first of all, lets us see exactly which payment methods the betting site accepts and how easy the deposit process is for those different methods.

What physically making a deposit also reveals to us – and therefore to punters reading our reviews – is how long processing times for different deposit methods are in practice. That’s crucial as no punter wants to commit money to a betting account and find themselves waiting ages until that money is actually available to bet with.

Claim Bonus

One of the main factors punters take into account when choosing a new betting site is the welcome promotions which that site offers. Often, however, it is difficult to judge how good such a promotion is until you have actually taken part.

That’s why we claim the bonus on offer from different online bookmakers on the behalf of prospective punters. We can then properly assess how easy any bonus is to trigger, how much benefit the bonus actually provides and whether it has any tricky terms and conditions which muddy the waters.

Place Bets

A betting site can be really easy to sign up with, offer a great welcome promotion and provide loads of other features too, but if it doesn’t have the betting options you want or makes it too difficult to get bets on, it’s not really any good to you.

We place loads of different types of bets through each betting site we review, therefore, to make sure that this crucial element of a bookmaker’s service is up to scratch. The most important things we look out for are the range of markets available, the odds on offer and how easy it is to place different types of bet (accas, combinations etc.)

Download App

Plenty of punters these days never even see a bookmaker’s desktop website and instead do all their betting on the move via a mobile device. It’s crucial, therefore, for us to assess how different bookmakers serve these customers.

To do so we look at whether a bookmaker offers downloadable mobile apps or a simple browser based service and if downloadable apps are available, we download and test them. Ease of download, ease of use and whether the apps offer all the same features as a bookie’s main website are the things we’re most on the lookout for.

Withdraw Funds

Being able to withdraw your funds as and when you wish is key to any and every punter. As part of our review process, therefore, we stringently test out the withdrawal facilities of online bookmakers.

When doing so, we look at how long the actual withdrawal process takes and how long processing times are for different withdrawal methods. What’s more, we can also see whether any transaction fees are applied and whether any other wrinkles occur in practice which make withdrawing funds more difficult than it should be.

Test Customer Support

Finally, in the process of using and reviewing a betting site we try to put the site’s customer service through its paces. That means utilising the different support options (live chat, email, phone etc.), taking note of how long it takes to get a response via each option and assessing how well problems and questions are dealt with.

Our Star Ratings Explained

Betting Review Ratings

It is by completing all of the above steps, therefore, that we come to give each of the betting sites which we review a star rating.

Only the sites which excel in all of the areas we examine are awarded the top ratings and sites which fall down in a number of areas will be rated more harshly. We provide our star ratings so as to give punters who may not have the time to fully read all of our comprehensive reviews a quick way of comparing and contrasting the different betting sites available to them.

In working through the eight steps of our review process, there are a few major things which we look out for and which, if we find them, contribute significantly to enhancing or diminishing a betting site’s star rating:

  • If a site’s ownership has a reputation for poor customer service or if there are question marks over the site’s licensing, then the site will not be rated highly.
  • If a site offers few deposit options then it will be downgraded.
  • Importantly if any bookmakers welcome promotion is subject to restrictive wagering requirements, its star rating will be reduced at least one full point (we hate to see this).
  • Any bookmaker who offers a comprehensive range of betting markets will get their rating boosted
  • A diverse range of different customer support options which all offer swift and efficient assistance is a plus
  • A user-friendly mobile app with cross system compatibility is also a plus point.

If You Disagree…

As is hopefully obvious from all of the above, we put a lot of effort into making our betting reviews as fair and as accurate as possible.

We understand, however, that the individual experiences of different punters can differ quite significantly. If you think we’ve been too harsh in any of our betting site reviews, or if you think we’ve actually rated an online bookmaker too positively, please do not hesitate to get in touch via one of the different methods found on our contact page.