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Ladbrokes Review: Bet £5 Get £20

Ladbrokes Review
Ladbrokes Review
18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Gambling Comission
Last Checked: 24-01-2022
Ref: 1611

Last Checked: 24-01-2022

Ladbrokes are about as big as it gets when it comes to UK betting sites. They’ve got the reputation, the high class service and a bunch of features to keep online punters happy. As you can imagine they’re one of our high scoring bookmakers and there’s a ton of reasons why.

New Customer Bonus & Promotions

Like basically all of the major online bookmakers, Ladbrokes run a welcome promotion which provides brand new customers to their betting site with the chance to claim themselves a tasty bonus.

The Ladbrokes welcome offer gives punters the chance to earn £20 in free bets by signing up using promo code ’20FREE’ and placing an initial qualifying sportsbook bet worth at least £5. As well as having to be worth £5, the initial qualifying bet must also be placed at odds of 1/2 or greater and be placed within 14 days of account registration. The free bets you earn will be equal to £20 and awarded in 4 x £5 free bet tokens.

Open Account
Start out by opening your account here and choose a username and password – use code 20FREE on the sign up form.

Deposit & Bet
Deposit and place a bet of £5 at odds of 1/2 (1.50) or bigger, win or lose you’ll trigger the 4 x £5 free bet tokens (£20 total).

Get Bonus
After first qualifying bet is placed you’ll get your free bets are credited – winnings from free bet can be withdrawn.

T&C's apply, 18+ new customers only.


The free bet tokens awarded to punters taking part in the Ladbrokes welcome promotion are credited upon placement of the aforementioned qualifying bet. The tokens themselves are not withdrawable but can each be used individually and in their entirety to place a single, double, treble, 4-fold and upwards accumulator, forecast or combination wager.

If any free bet wagers are successful, the winnings resulting from the bet will not include the return of the initial stake. Once the successful free bet is settled, however, the funds which are paid out (winnings) are immediately available to withdraw if desired.

Existing Customer Promotions:
  • Get A Price – Ladbrokes punters can tweet match and player statistic combinations for selected events to @Ladbrokes using the hashtag #GetAPrice and have their suggestion priced up.
  • 5 Team Acca Insurance – If just one team lets down a qualifying acca of five legs or more, a free bet refund of up to £25 is provided.
  • The Racing Weekender – Punters who place at least £20 worth of bets on virtual horse racing during the week, receive a £5 free bet to use on the real, live racing at the weekend.
  • Best Odds Guaranteed – Beneficial best odds guaranteed terms are applied to all UK and Irish horse races and also all UK and Irish greyhound races.
  • Daily Odds Boosts. Each customer gets 1 odds boost token every day to ramp up the odds of any bet they place on the site.

Visit Ladbrokes & select the ‘Promotions’ tab to see all current promotions (hint: there’s lots more than just the above).

T&C's apply, 18+ new customers only.


Punters who head to Ladbrokes will find that the bookie offer markets for a peerless selection of different sports. Those markets are diverse and varied, and include both pre-event and in-play options.

The dedicated ‘In-Play & Streaming’ section of the Ladbrokes website hosts hundreds of live betting events each day. Each event, too, benefits from an in-play dashboard with live scoring and other handy features.

Cash Out
An impressively large number of the markets priced up by Ladbrokes are eligible for the bookie’s cash out facility. Those markets which are able to be cashed out are indicated on the site by a small green, circular symbol with a pair of white coin stacks.

Live Streaming
Ladbrokes offer live streams of a range of different sports to their customers. Those sports include horse racing, football, cricket and many more, and available streams are listed within the ‘In-Play & Streaming section of their website.

To seek the answer to questions or help with any problems, Ladbrokes customers can consult the bookie’s comprehensive online help centre. If that doesn’t solve their issue, they can also utilise a live chat facility or call 0800 731 6191.

Virtual Betting
Ladbrokes offer a very diverse and comprehensive virtual sports service to punters. Virtual betting options cover virtual horse racing, greyhound racing, football, motor racing, speedway and cycling.

The in-play dashboards provided by Ladbrokes for live betting events always include live scoreboards. A results archive covering horse racing results, potentially stretching back as far as 1994, is also available.

Mobile App
Ladbrokes customers who want to bet on the move can download either an Android or an iOS version of the bookmaker’s mobile app. Alternatively, there is also a mobile Ladbrokes website accessible via browser.

Ladbrokes customers can view a full history of their prior bets, transactions, withdrawals and deposits via the ‘My Account’ menu, which is easily accessible from any page of the bookie’s website.

Ladbrokes offer an online casino and a live casino service as well as their online sportsbook. Each are accessible via the permanent options bar featured at the top of their website and provide a range of different games.

Online poker is also offered by Ladbrokes and a permanent link to the service is available at the top of every Ladbrokes webpage. A downloadable poker client is available, as is an instant online play option.

Ladbrokes also have their own online bingo room. It runs on Playtech software and games are part of the Virtue Fusion network with some separated rooms especially for Ladbrokes players.


The added extras, like promotions and live streams, are all very well and certainly help to set some bookmakers apart from the competition. What’s most important about any only betting site, however, is that it gives you all of the betting options and markets that you desire. The range of betting markets provided by Ladbrokes is excellent and covers all of the following sports:

  • American Football
  • Badminton
  • Baseball
  • Basketball
  • Bowls
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Football
  • Formula One
  • Gaelic Football
  • Golf
  • Greyhound Racing
  • Handball
  • Horse Racing
  • Hurling
  • Ice Hockey
  • Motor Cycling
  • Motor Sports
  • Rugby League
  • Rugby Union
  • Snooker
  • Tennis
  • Virtual Sports
  • Volleyball
  • Winter Sports
  • Wrestling

For the majority of the above listed sports, Ladbrokes provide markets which are taken in-play and markets which are eligible for cash out.

In order to quickly and easily spot which markets are set to go live in-play, Ladbrokes punters need to hit up the ‘In Play & Streaming’ section (note: the majority of markets go in-play).

The cash out symbol is a small green circle containing a white image of two stacks of coins and appears next to the name of markets which are eligible for cash out. Events which will go in-play, meanwhile, are listed under the heading ‘Upcoming’ on the main page of the ‘In-Play & Streaming’ section of the Ladbrokes website.

In-Play Review of Ladbrokes

As has been mentioned on a couple of occasions already, the Ladbrokes website features a dedicated ‘In-Play & Streaming’ area. Within that section of the site, the bookmaker offer a great selection of events on a daily basis, which each benefit from a number of different in-play betting markets. Selecting one such event then takes a punter to the event’s in-play dashboard which provides the betting opportunities in an attractive and useful fashion.

Football In-Play

Ladbrokes Football

Football stats on live console.

When a Ladbrokes punter enters the in-play dashboard for a live football match the first thing that will catch the attention is the animated graphic of a football pitch at the top of the page. That graphic displays live updates of the action taking place, including who has possession and when there’s a dangerous attack, a corner or another notable event. Beside that pitch, meanwhile, Ladbrokes offer a collection of stats including the match score, number of cards, number of corners and more besides. The lower half of the dashboard then includes a list of all available betting markets.

Tennis In-Play

Ladbrokes Tennis

Live tennis betting screenshot.

The in-play dashboard provided for tennis matches comprises two main sections. The lower section of the dashboard is essentially a list of available betting markets, complete with continuously updating odds. The upper section, meanwhile, displays a comprehensive live scoreboard for the match showing set scores, game scores and who is currently serving. Beneath that, too, a small selection of notable statistics are also often displayed. Those stats can include the number of aces, double faults and points for each player.

Visit & select ‘In-Play & Streaming’ to see all markets and odds now.

Live Streaming

Eagle eyed readers will have noticed that the word ‘Streaming’ features in the name which Ladbrokes give to the in-play section of their website. That’s because the bookmaker provide an excellent live streaming service to supplement and to improve their in-play betting offering. Streams are regularly provided for all of the following sports:
Live Streaming at Ladbrokes

  • Boxing
  • Cricket
  • Darts
  • Football
  • Golf
  • Greyhound Racing
  • Handball
  • Horse Racing
  • Ice Hockey
  • Motor Sports
  • Rugby
  • Snooker
  • Tennis

How to Access Streams

The rules regarding who can watch the live streams provided by Ladbrokes differ depending on whether you want to watch horse or greyhound racing or you want to watch streams of any other sport.

Horse & Greyhound Racing Streams

Horse and greyhound racing streams from Ladbrokes are available on the betting page for the race in question. They are only available to view, however, to those punters who have bet at least £1 on the race in question and not to anyone else. Once you have placed a qualifying bet on a race, you can also watch that race’s stream via the cash out area of your Ladbrokes account.

Other Sports Streams

Streams of sports other than horse racing and greyhound racing are more widely available. Those streams can be watched by any Ladbrokes customer who is logged in to an account which has a positive account balance or which has placed a sportsbook bet in the past 24 hours. Which events benefit from live streaming are indicated on the Ladbrokes website by a small symbol showing a TV screen and a play icon.

Visit & select ‘In-Play & Streaming’ to see the full schedule.

Geo restrictions apply, bet & watch.

Deposit & Withdrawal Options

Method Min Deposit Withdraw Min Withdraw
Mastercard £5 Yes £5
Visa £5 Yes £5
Maestro £5 Yes £5
Visa Electron £5 Yes £5
Switch £5 Yes £5
Solo £5 Yes £5
PayPal £5 Yes £5
Skrill £5 Yes £5
Neteller £10 Yes £5
Cash £5 Yes £5
PaySafeCard £5 No N/A
Bank Transfer £5 Yes £5

Ladbrokes History



Messrs Schwind and Pennington founded a company to work as commission agents for racehorses trained at Ladbroke Hall in Warwickshire.


Schwind and Pennington adopted the name of the hall as a new company name, when Arthur Bendir joined the partnership. The company’s operations were also moved to London.


Helen Vernet joined the firm and became Ladbrokes’ principal representative at race courses. It was unusual at the time for a woman to play that role.


Following a period of decline in the years after WWII, Ladbrokes was acquired by Mark and Cyril Stein for the sum of £100,000.


Betting shops were legalised by the UK government and the Steins used the profits from the traditional areas of Ladbrokes’ business to establish their first chain of such establishments.


Ladbrokes purchased 891 betting shops formerly operated by Coral from Coral’s parent company Bass plc. They were, however, ordered to sell the Coral locations once again by the UK Monopolies and Mergers Commission.


Some 18 years later Ladbrokes complete a merger with the by then Gala Coral Group, to create a new entity known as Ladbrokes Coral plc.

Bad Reviews & Complaints

A large company with a great many customers, Ladbrokes is unavoidably the subject of some negative reviews and customer complaints posted through channels such as Trist Pilot, the App Store or the Play Store. We’ve looked into these bad reviews in order to separate those which don’t really have a lot of basis and those which might actually suggest areas of weakness in Ladbrokes’ betting service.

Questionable Complaints

The vast majority of negative reviews posted about Ladbrokes are from customers complaining about the bookie’s welcome promotions. If you read the content of the reviews, however, those customers tend to describe the promotions working exactly as their terms and conditions state they work and yet still being angry at the results.

The only logical conclusion to draw from this is that these complaints stem from the punters’ own unwillingness to read those terms and conditions before signing up to an offer, and the fault for that cannot be laid at Ladbrokes’ door.

Reasonable Concerns

Other than gripes about Ladbrokes’ welcome promotion and other offers, the next most common topic for the worst reviews of the company tend to revolve around profitable accounts being restricted or suspended. This is, of course, a practice which is undertaken by many bookmakers and not just Ladbrokes but as punters there is no doubt that it is something which is genuine cause for complaint.

Ladbrokes Review – Our Rating

We Like
  • Loads of Markets. Ladbrokes offer one of the best selections of betting markets around, covering loads of different sports.
  • Comprehensive Live Streaming. Live action of a wide range of sports, including tennis and football, is available daily.
  • Impressive In-Play. A dedicated in-play betting section of the website provides Ladbrokes punters with loads of in-play options.
  • Varied Promotions. The bookie run a good number of varied ongoing promotions and also offer daily odds boosts and other special offers.
We Don’t Like
  • Odds Value. The odds on offer from Ladbrokes are perhaps not as consistently generous as those provided by some major competitors.
  • Mobile Apps. Ladbrokes mobile apps are not quite as user-friendly or intuitive as some other alternatives.
  • Account Restrictions. There are more complaints of Ladbrokes limiting profitable accounts than exist for most other major bookmakers.

If a punter is looking for a reliable and a solid online betting experience, they could do a lot worse than to take their business to Ladbrokes. The Ladbrokes website and mobile apps are packed full of varied markets covering loads of different sports and there are a handful of innovative and interesting promotions available too. Outstanding live streaming options are also available from the bookmaker but slight issues with the overall odds on offer and with the operation of their mobile apps, lead Ladbrokes to rate a little less well than the very best bookies. Star Rating 4.5 out of 5.0.

T&C's apply, 18+ new customers only.